Entertainment – OEMAD – Exclusive ML-powered OEM traffic source.

Market Domination, Loyal Users

Elevating Entertainment App Success with OEM Traffic

DATE

2022 - 2025

Geo

USA

Campaigns Results

63%

Conversion from install to registration.

5 mln

New Users Acquired .

40%

Increase in RR 7D compared to OEM dashboards.

71%

Increase in conversion to paying user compared to OEM dashboards.

The Challenge

Our client, a developer of an entertainment application in the U.S., faced several challenges:

- Attracting new loyal users to the app with the goal of registration and video viewing.
- The need to acquire more users with a focus on in-app monetization and increasing user engagement to drive ad revenue growth.
- Limited timeframes and a small internal team, making it difficult to manually test each OEM source.

Solution

Joint Launch of oemad.DSP and oemad.UNIQUE
Thanks to our universal ML solution for OEM traffic, the client was able to launch their campaign in less than a week, with setup taking less than an hour to identify the most promising sources.
The initial results quickly revealed the most effective sources for scaling the app, and the campaign successfully continued for 2.5 years.
The client’s team gained valuable expertise in working with OEM traffic and successfully attracted users, achieving their target KPIs through an ML-driven approach and actionable insights provided by our platform.

Result

- Significant growth in the number of new app users with noticeably higher subscription conversion rates compared to other traffic sources.
- Impressive user retention rates achieved.
- Increased brand awareness, adding substantial value to both the brand and overall business profitability.
- Significant improvement in overall traffic activity, confirming the effectiveness of using OEMAD.

- Over 5 million unique installs at a low cost per target event.
- Retention Rate (RR) on Day 1 — 45%.
- Significant growth in new users within the app and a high registration conversion rate compared to other traffic sources.
- Average registration conversion rate (CR) reached 63%, which is 2x higher than SSP OEM sources.