40%
Increase in Retention Rate.
New geo, Branding
Elevating Entertainment App Success with OEM Traffic
DATE
2022 - 2023
Client
USA
Category
Entertainment App
Duration
6 Months
Campaigns Results
1
2
27K
New Users Acquired .
3
71%
Increase in Conversion Rate to Paying Users.
The Challenge
Our client, a USA-based Entertainment App, faced multiple challenges:
- A need for more users, focusing on in-app monetization, and increasing user engagement within the app to boost in-app advertising revenue.
- A lack of expertise in utilizing OEM traffic sources and a lack of trusted partners in this domain.
- The necessity to test different approaches to gain insights into the effectiveness of OEM sources for their business.
- A limited timeframe and a small in-house team to manually test each OEM source.
Solution
- Leveraging our all-in-one OEM AI-powered solution, the client was able to launch their campaign in less than a week, with campaign setup taking less than an hour to select the most promising sources.
- The initial results quickly identified the most impactful sources for app scaling, and the campaign ran continuously for 6 months.
- Our client's team gained valuable knowledge about OEM traffic sources and successfully drove traffic to meet their target KPIs, thanks to the AI-driven approach and actionable insights provided by our platform.
Result
- Significant growth in the number of new app users, with a notably high conversion rate to subscriptions compared to other traffic sources.
- Impressive user retention rates were achieved.
- Increased brand awareness and added substantial value to both the brand and business profits.
- Marked improvements in overall traffic activity, showcasing the effectiveness of utilizing OEM traffic sources.
Exclusive ai-powered
oem traffic platform.
We are team of Jedi’s
of ua on xiaomi, huawei,
oppo, vivo phones worldwide
