• 1. About Us
  • 2. Marketing
  • What is Oemad?
    Oemad is a leading ad tech company, offering specialized expertise and result-oriented mobile growth solutions for diverse needs in the mobile ecosystem. The Oemad User Acquisition platform is a cutting-edge AI-powered solution, designed to ensure your performance goals are met by connecting with the perfect users at the optimal time through various campaign types. With our secure and efficient platform, success is within your reach.
  • Where are you located?
    Our branch offices span the globe, with locations in New York, Cyprus, Bali, and Rio de Janeiro.
  • Who are the Oemad team?
    Our team comprises over 30 passionate individuals dedicated to eliminating barriers to mobile advertising for high-growth companies. A decade of valuable experience under our belt. We specialize in User Acquisition (UA) and mobile marketing across various platforms, including Facebook, TikTok, Snapchat, Google, and in-app advertisements. Our expertise spans these diverse channels to ensure your marketing efforts reach the right audience and yield exceptional results.
  • What type of campaign models does the Oemad portfolio have?
    Over the past 6 years, the landscape of mobile app user acquisition has evolved significantly, and as a technology-driven company, Oemad has adapted accordingly to provide enhanced services to our clients. Our portfolio includes a variety of campaign models, each tailored to meet the unique requirements of our clients, ensuring optimal results for their specific needs. Pre-Installed Campaigns On-Device Recommendation Engine Campaigns
  • What is On-Device Recommendation Engine Campaigns?
    Expand your reach and acquire users beyond traditional advertising methods by delivering your app through OS recommendation engines. Your app will be showcased as a “recommended” option on users’ app vaults and browsers, directly on their devices. With just 2 taps, campaigns convert once a user installs the app for the first time.
  • What is Pre-Installed Campaigns?
    Stay ahead of the competition and instantly reach new mobile users as a pre-installed “featured” app. Your app will come pre-installed on Android devices in various locations. With just a simple tap, campaigns convert as soon as a user opens the app for the first time.
  • What is an OEM recommendation engine model campaign?
    With Xiaomi & Oppo devices’ distinct Recommendation feature, we can utilize users’ daily journey to suggest an app at the most opportune moment, captivating their attention and resulting in higher downloads and users with excellent Lifetime Value (LTV). Additionally, the recommendation engine model ensures that app icons are displayed to users during relevant occasions, and you only pay when users open your app, making it a cost-effective and efficient advertising approach.
  • In which GEOs are these campaign models available?
    Oemad is a worldwide company with a global presence. Our primary areas of expertise include the US, LATAM, Canada, UK, Europe, MENA, Russia, and APAC.
  • What performance metrics would be used?
    Each attribution tool has the capability to post-back ‘in-app events’ along with installs. Once this feature is enabled, our system can optimize the campaign based on install-to-event metrics, ensuring that only active users are acquired for the app. Moreover, specific Key Performance Indicators (KPIs) can be customized and discussed in detail with your dedicated Account Manager.
  • What bid amount would be considered optimal for my campaign?
    The optimal bid for a campaign depends on several factors, including the campaign’s GEO, the app’s ASO, brand strength, competition at the campaign time, the creatives, and CTAs utilized, among other variables. To get detailed guidance on placing bids for your campaign(s), feel free to contact an Account Manager. They will assess your marketing strategies and goals to provide personalized assistance.
  • What protection and prevention mechanisms does the Oemad platform offer?
    Oemad’s proprietary fraud prevention and detection engine meticulously monitors data at a click level. This means that any fraudulent clicks, such as those originating from VPNs or hosting providers, are promptly detected and blocked in real-time. This ensures that only valid installs from genuine users contribute to the end conversion, maintaining the integrity and effectiveness of your campaigns.
  • What is the minimum budget commitment required to initiate a campaign on the Oemad platform?
    To ensure your campaign receives adequate resources to assess its performance on the Oemad platform sources, we have set a minimum budget commitment. In consideration of this, the minimum budget required for the platform is $2000.