Lifestyle App – OEMAD – Exclusive ML-powered OEM traffic source.

New geo, Branding

Lifestyle App Reaches 28% Activation Rate with OEMAD's OEM Campaigns

DATE

2024 - 2025

GEO

USA

Campaigns Results

28%

CR to subscription.

45%

CR from subscription to payment.

The Challenge

In the lifestyle app sector, user acquisition (UA) efforts must go beyond simple installs, focusing on subsequent user actions that directly impact LTV—the key success factor for an app. The client wisely chose to partner with OEMAD.ai to develop a comprehensive user acquisition strategy, precisely targeting the right audience at the most optimal moments.

Solution

Utilize oemad.DSP for automatic optimization of placements, creatives, and audience targeting, leading to reduced costs and an increase in paying users.
Leverage oemad.PAI to build user trust. In most cases, this strategy works exceptionally well for apps with subscription-based optimization models.
Use oemad.UNIQUE to acquire a premium paying audience.

Result

- oemad.DSP delivered excellent results within two months, reducing the cost per subscription by more than 2 times compared to OEM source dashboards. The cost per paying user decreased by over 3 times compared to OEM source dashboards.
- oemad.PAI provided a large volume of affordable installs with high loyalty and a long user lifetime. The number of subscription renewals was 2.5 times higher than the average across all paid traffic sources.
- oemad.UNIQUE had a higher cost per install compared to oemad.DSP, but the cost per paying user remained the same.