New geo, Branding

Lifestyle App Reaches 28% Activation Rate with OEMAD's OEM Campaigns

Awesome Image
DATE
2022 - 2023
Client
USA
Category
Lifestyle App
Duration
8 Months

Campaigns Results

1
28%

Activation Rate.

2
45%

Transaction Rate.

3
33%

CR to paying user.

The Challenge

In the realm of lifestyle apps, user acquisition (UA) efforts must extend beyond mere installations, concentrating on funnel-down events that directly impact the Lifetime Value (LTV) of acquired users—a vital factor for app success. The client wisely collaborated with OEMAD.ai to devise a comprehensive user acquisition strategy, precisely targeting the right audience at the opportune moments.

Solution

  • Leveraging a programmatic placement strategy on OEMAD's DSPs, our in-house growth consultants executed a highly effective 3-month-long campaign that successfully attracted engaged users, primed to take post-install actions. Through precise targeting and ongoing optimization, our client achieved a considerable influx of new users perfectly aligned with their offerings. Notably, Transaction Rates from these new users saw a remarkable uplift of 39%.

Result

The programmatic placement strategy on DSPs had a highly successful run, significantly boosting the lifestyle brand's funnel-down metrics, which were the primary focus. The brand's telecommunication services experienced remarkable improvements in SIM activation and transaction rates, contributing significantly to the brand's overall revenue.

Be the first app your users see through exclusive OEM ad placements