28%
Activation Rate.
Activation Rate.
Transaction Rate.
CR to paying user.
In the realm of lifestyle apps, user acquisition (UA) efforts must extend beyond mere installations, concentrating on funnel-down events that directly impact the Lifetime Value (LTV) of acquired users—a vital factor for app success. The client wisely collaborated with OEMAD.ai to devise a comprehensive user acquisition strategy, precisely targeting the right audience at the opportune moments.
The programmatic placement strategy on DSPs had a highly successful run, significantly boosting the lifestyle brand's funnel-down metrics, which were the primary focus. The brand's telecommunication services experienced remarkable improvements in SIM activation and transaction rates, contributing significantly to the brand's overall revenue.
Join over 68,000 people getting our emails
Copyright @ 2023 oemad.ai inc.