Food Delivery – OEMAD – Exclusive ML-powered OEM traffic source.

New geo, Branding

Food Delivery App - Driving Success Through AI-Powered Campaigns

DATE

2022 - 2023

Geo

Europe

Campaigns Results

12%

CR to Order.

55%

Increase in the Number of Orders Within the App.

133%

Achieved and Sustained Return on Investment (ROI).

The Challenge

Our client, a leading food delivery service in Europe, faced a number of critical challenges:

- Attracting new sources of traffic.
- Increasing user conversion into paying customers within the app.
- Growing the overall sales volume.

Solution

Integration and testing of OEMAD. An important requirement was ensuring compatibility with Xiaomi performance campaigns, which the client managed independently.
Thorough testing of various placements, timely optimization of advertising campaigns, and monitoring changes in organic traffic.
Testing different variations of icons, banners, and videos to maximize audience engagement.

Result

The use of OEMAD.ai not only allowed the client to attract new loyal users but also significantly increased conversion to purchase.

Our approach delivered:

- Over 350,000 unique installs.
- An average purchase conversion rate (CR) of 12%, which is 1.6 times higher than the metrics of SSP OEM sources.
- A stable traffic volume with a minimal fraud rate.