450k
New Users Acquired.
New geo, Branding
Captivating a New Era of Success - OEM Marketing for a Global Midcore Games Developer
DATE
2022 - 2023
Client
Worldwide
Category
Games / Midcore
Duration
1.5+ years
Campaigns Results
1
2
10-12%
Exceptionally High New-User Loyalty Rate for Midcore Games.
3
60-80%
Impressive Return on Investment (ROI).
The Challenge
Our client, a renowned global developer of midcore mobile games, faced a set of formidable challenges:
Diversifying User Acquisition: With a well-established midcore hit game boasting over 5 years of success, the challenge was to find a new and scalable traffic source for acquiring fresh users. Conventional traffic channels had been exhaustively leveraged for years.
User Engagement and Retention: A pivotal campaign objective was to engage new users actively, nurturing a vibrant in-game community and retaining high-value "whale" players (those who spend $1,000 or more in the game). Achieving a high loyalty rate proved to be a daunting KPI.
ROI Balancing Act: The secondary KPI was to ensure a positive ROI within the acquired user cohort, a feat challenging to achieve in the context of the demanding primary KPI. This called for striking a delicate balance in in-game economics.
UA Expertise Gap: The absence of in-house expertise and UA specialists to explore and effectively harness OEM traffic sources added complexity to the challenge.
Solution
- Our approach was anchored in expertise, innovation, and data-driven strategies:
- Strategic Blueprint: Leveraging substantial experience in gaming projects and big data analysis, our team meticulously crafted a comprehensive step-by-step pipeline and OEM UA strategy, precisely aligned with the advertiser's goals.
- Execution Excellence: the AI-powered engine of our platform executed the strategy, methodically testing a broad spectrum of aggregated OEM traffic sources. Real-time performance monitoring and continuous optimization ensured alignment with the advertiser's KPIs and budget.
Result
The campaign delivered tangible and transformative results:
Expansive User Growth: We achieved substantial growth in new user acquisition at scale, injecting fresh life into the client's long-standing midcore hit.
KPI Triumph: Both the demanding primary KPI of exceptionally high user loyalty and the secondary KPI of maintaining a positive ROI were not only met but exceeded.
ROI Excellence: The ROI levels achieved surpassed expectations, reinforcing the campaign's financial viability.
Gateway to Quality Traffic: Our client gained access to a new, high-quality traffic source, providing a renewed lease of life to their enduring gaming gem.
Exclusive ai-powered
oem traffic platform.
We are team of Jedi’s
of ua on xiaomi, huawei,
oppo, vivo phones worldwide
