1 mln
New Users Acquired.
New Users Acquired.
Conversion Rate to Registration (Remarkable for Emerging Markets).
Conversion Rate to Passenger.
Our globally operating ride-hailing app client embarked on a strategic expansion into the highly competitive markets of Southeast Asia (SEA) and Latin America (LATAM). This expansion presented a series of multifaceted challenges:
New Traffic Source: The need to identify a reliable traffic source to complement their existing UA efforts on conventional platforms during their LATAM and SEA market expansion.
Scaling UA: The imperative to intensify user acquisition efforts to surpass competitors and establish a strong market presence quickly.
KPI Mastery: The commitment to maintain key performance indicators (KPIs), with a CR (Conversion Rate) to registration exceeding 70% and CR to passenger exceeding 17%.
Cost Efficiency: Achieving target Cost Per Install (CPI) without compromising on user quality.
Volume Demands: Meeting the daily volume requirements of new users while optimizing resource allocation for available drivers.
Unified UA: Coordinating and managing the daily volume and performance of OEMs alongside other advertising sources employed by the advertiser.
The campaign yielded transformative outcomes:
Market Expansion: The advertiser's ride-hailing app made a resounding entry into and expansion within the new markets of SEA and LATAM.
KPI Excellency: Both hard and soft KPIs, including the demanding CR to registration and CR to passenger, were not just met but exceeded.
Cost-Effective Growth: The target CPI was achieved within the required daily user volume, preserving user quality and cost efficiency.
In the dynamic ride-hailing landscape, our OEM-powered user acquisition strategy not only propelled market entry but also facilitated an unmatched competitive edge. The synchronization of AI-driven precision with the advertiser's in-house expertise unlocked new horizons of growth and triumph.
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