1) Smarter event-based optimization (avg. event cost ↓ 15%)

We upgraded our event-optimization engine to learn faster from post-install signals and allocate spend more efficiently across placements.

Result: clients are seeing ~15% lower average cost per event, while keeping volume stable.

What improved behind the scenes:

• Faster feedback loops between events and bid decisions
• Better traffic filtering for “event-quality” users
• More stable performance during budget scaling

2) New organization-based account structure (unlimited ad accounts & campaigns)

We redesigned the way accounts are structured:

• Every client now has an Organization Account
• Inside an organization, you can create unlimited Advertising Accounts
• Inside each ad account, you can create unlimited Campaigns

Why it matters: it’s now much easier to separate budgets by app, geo, team, or business line—and manage everything cleanly in one place.

3) New OEM inventory added (lower user acquisition costs)

We added new OEM inventory sources, expanding reach and improving pricing efficiency. More supply + better matching typically = better CPM/CPI dynamics, especially at scale.

Expected impact: more stable volumes and an additional lever for lower cost per new user.

4) Self-serve cabinet is nearly ready (public access in a couple of months)

The self-serve dashboard is in the final stage. Very soon, all clients will be able to:

• Launch and manage campaigns independently
• Control budgets and pacing
• Access reporting and optimization tools directly

We’re polishing UX, permissions, and guardrails to make sure it’s safe and simple from day one.

5) Faster, tighter MMP integration (better optimization quality)

We improved the way OEMAD connects to MMPs so that event data arrives and processes faster.

What you’ll notice:

• Campaigns react quicker to performance changes
• Optimization becomes more accurate earlier in the learning phase
• Reporting feels more “real-time” in day-to-day decision-making

Extra OEMAD updates (to show active development)

To make it obvious that the product is moving quickly, you can also mention these recent “platform maturity” upgrades (choose what matches what you actually shipped):

• Role-based access & permissions (RBAC): invite teammates, assign roles (Admin / Analyst / Media Buyer), and control visibility by ad account
• Budget controls & safety rails: better pacing logic + alerts when spend or CPA deviates from targets
• Performance diagnostics: quick insights like “what changed since yesterday” (inventory shift, bid shift, event delay, etc.)
• Reporting exports & scheduled delivery: CSV/XLS exports and automated email/Slack-style summaries (if applicable)
• Improved campaign QA: more validation at setup so fewer mistakes make it into production

What to expect next

• Launch of the OEMAD self-service platform for all clients
• Expansion of OEM inventory to increase scale and reduce user acquisition costs
• Deeper automation: rule-based optimization (pausing or scaling campaigns based on KPI performance) and more intelligent budget management
• Further MMP-driven optimization improvements: faster learning cycles and enhanced event modeling
• More advanced reporting features: cohort analysis, geo/app-level breakdowns, and period-over-period analytics