OEMAD — New Features & Improvements

1) Smarter event-based optimization (avg. event cost ↓ 15%) We upgraded our event-optimization engine to learn faster from post-install signals and allocate spend more efficiently across placements. Result: clients are seeing ~15% lower average cost per event, while keeping volume stable. What improved behind the scenes: 2) New organization-based account structure (unlimited ad accounts & campaigns) We redesigned the way accounts are structured: Why it matters: it’s now much easier to separate budgets by app, geo, team, or business line—and manage everything cleanly in one place. 3) New OEM inventory added (lower user acquisition costs) We added new OEM inventory sources, expanding reach and improving pricing efficiency. More supply + better matching typically = better CPM/CPI dynamics, especially at scale. Expected impact: more stable volumes and an additional lever for lower cost per new user. 4) Self-serve cabinet is nearly ready (public access in a couple of months) The self-serve dashboard is in the final stage. Very soon, all clients will be able to: We’re polishing UX, permissions, and guardrails to make sure it’s safe and simple from day one. 5) Faster, tighter MMP integration (better optimization quality) We improved the way OEMAD connects to MMPs so that event data arrives and processes faster. What you’ll notice: Extra OEMAD updates (to show active development) To make it obvious that the product is moving quickly, you can also mention these recent “platform maturity” upgrades (choose what matches what you actually shipped): What to expect next

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