App marketers and publishers often ponder the most effective way to advertise their apps. Among various app marketing campaigns, working with an OEM provider proves to be highly successful and impactful. On-device media inventory providers, like Oemad, present an effective user acquisition strategy. If you are curious about how to run a successful marketing campaign with OEMs, let’s explore this topic together.
Initiate your app launch on multiple channels within the Android Market.
Diversification is the key to a successful acquisition strategy. Apart from social media channels like Facebook and Instagram, it’s essential to explore other avenues, such as mobile advertising SDK networks and display advertising platforms like Google Display Network. Additionally, discover the potential of advertising through OEMs and on-device media inventory partnerships, like Oemad.
Each channel mentioned above provides access to a distinct user segment. By running multiple app marketing campaigns concurrently, you can reach a broader audience. Analyze the performance of each marketing channel based on the KPIs you set. Evaluate which ad sources offer high-scale but low-engagement users for your Android app, and identify those that provide low-scale but high-engagement users. This data will help you optimize your marketing strategy and target the most relevant users for your app.
Conduct experiments with different alternatives and gauge their effectiveness. Measure the success of each approach to determine the most impactful strategy.
Evaluate the effectiveness of your creatives through testing. Constantly measure the KPIs established at the start of your ad campaign, as what you can’t measure, you can’t manage. Give priority to essential KPIs like CTR, CVR, and IPM. Simultaneously launch multiple ad campaigns and analyze their performance to identify the most successful ones. Separate out ads that yield poor results and make necessary adjustments.
Working with OEM providers, such as Oemad, simplifies the process of fine-tuning creatives due to the integrated ad placements that align with the device lifecycle.
Customize and localize your campaign to cater to specific regions and target audiences.
Localization is a potent tool for achieving success in marketing campaigns, and despite its significance, it is often underestimated. Android caters to a global market, encompassing both high-end advanced devices prevalent in first-world countries and low-end devices more common in second or third-world nations. Marketers and publishers must ensure that their creatives are tailored to suit each country’s language and design preferences. In localization, it’s not only about translating the language, but also about employing different methods to cater to various cultures.
User Acquisition with App Oemad’s OEMs
Having an effective user acquisition strategy is crucial for meaningful app growth and optimization. Diversifying your user acquisition channels allows you to reach new and relevant audiences. Analyzing these channels helps you redirect resources from underperforming ones to better-performing channels, as indicated by your user acquisition data.
To create a robust user acquisition strategy, focus on acquiring high-value users within a reasonable budget. Oemad’s media inventory feature on the device opens up access to 67% of mobile app users that you might otherwise miss. Leveraging Oemad’s On-Device Ad Placements allows you to swiftly enhance brand awareness among both competitors and customers, securing a place on new devices. Reach out to the OEM provider, Oemad, for further details and insights tailored to your app’s needs.
